Built for the long road — Est. 2026
MARGINAL
GAINS.
Watts you can measure. Grams you can shave. Seconds you can find. A practice for cyclists, triathletes, and ultra-distance athletes who treat training like a craft — with the clinic, the kitchen, and the coach to back it up.
The Practice
Three disciplines.
One pursuit.
LAB
The Fit
Bike fits, run gait analysis and personalized strength plans — built with the rigor of a physiotherapy clinic, not a guess from a YouTube video.
NUTRITION
The Mix
Mix your own gels: optimal carb ratios, creatine, electrolytes. Race-grade fueling for a fraction of the supermarket markup.
COACH
The App
Marginal Gains Coach on iOS. Adaptive training, recovery tracking, and the same numbers we use in the lab — in your pocket.
Built For
The events that
don't fit in a stadium.
Atlas Mountain Race. Tour Divide. Kona. Western States. UTMB. Race Across France. The Badlands. We're built for the athletes whose finish lines are somewhere very far away.
Philosophy
Small things,
added up.
Sir Dave Brailsford put a number on it: a 1% gain in everything you touch, compounded over a season. That's the whole game. We don't sell magic. We sell the unglamorous half-percents that quietly turn an enthusiast into an athlete who finishes.
Position on the bike at hour eight. The right carb ratio when your gut is already in a fight. A coach who reads your week and adjusts the next one. Ceramic bearings if you really want them. None of it transformative on its own. All of it transformative together.
The Shop
The hardware
behind the watts.
Ceramic bearings. Waxed chains. Aero kit. Bikepacking essentials. The components we actually run on our own bikes, curated and explained.
